Why belong to Highland Business Association

If you are an independent business without the funds that franchises or conglomerates have for television ads, radio ads or even online ads how do you draw traffic to your business. If have an at home business or an online business it is typically even harder to draw attention to your business. Local business associations can assist in marketing your business in a variety of ways. They have networking events throughout the month that allows members to share what they do with other members. Every member of your business association becomes a promoter of your business. Every networking opportunity is also an opportunity to let the other members know what you have to offer, so when they are talking to their clients, customers or even friends they can send business your way. The Highland Business Association is almost 200 members strong. Some of the events sponsored are TGIF Coffee Hour (second Friday of each month from 8:00am-9:00am) hosted by a local business, Luncheons (4th thursday starting at noon) hosted by a local business, 25,000 copies of the membership directories are distributed to every home and business in the Highland and White Lake Townships, listing on their website, discounted rate to participate in the Huron Valley Chamber of Commerce's Business Expo, Ladies Enrichment Day, monthly newsletters, advertising opportunites at a variety of events just to name a few.
The Highland Business Association coordinates many community service projects; such as, Red Box Food Drive, Movie Night at the Library, the Highland Christmas Tree Lighting and Sparks in the Park . The organization also awards college scholarships to outstanding area graduates.
All of these events truly support and promote your business and that may be reason enough to belong, but these activities also promote and support local communities and families. So whether you want to pay it forward because you have an established business or need assistance because you are a new struggling business consider joining the Highland Business Association where members become friend and business partners.